A culinary force built on a singular vision: to be Indonesia's leading multi-chain restaurant group — crafting dining experiences that resonate long after the last bite.
Established in the vibrant year of 2016, Koba Group has emerged as a culinary force with a singular vision — to be a mass Thai and Korean food chain that Indonesians return to again and again. Operating 25 restaurants with a workforce of around 300 highly trained professionals, our brands span Thai Street, Koba BBQ, Hongdae, Fritato, and Pizza Head across Jakarta, Tangerang, Bandung, Surabaya, and Makassar.
Understanding what our guests crave and delivering a memorable dining experience isn't a business strategy for us — it's a culinary ethos that transforms each meal into a cherished memory, one plate at a time.
"To be the leader in the multi-chain restaurant industry, setting new standards of culinary excellence, innovation, and customer satisfaction."
Thai Street, Koba BBQ, Hongdae, Fritato, and Pizza Head each carry a distinct flavor story — bound together by the same commitment to quality ingredients and memorable service.
Inspired by the streets of Bangkok, Thai Street houses an array of dishes showcasing the full spectrum of Thai flavor — sweet, savory, spicy, and tangy in the same bite.
We source the freshest ingredients we can find and let our chefs modify traditional recipes without diminishing the original taste, finished with a wide array of authentic Thai desserts.
Just as Korean cuisine evolved alongside its people and traditions, Koba BBQ has evolved while keeping its original taste of Korea intact.
We grill a range of meats, chicken, and vegetables over traditional charcoal, rounded out with a wide selection of appetizers and banchan — built to gather people of every background around one table.
Hongdae (홍대) takes its name from Seoul's arts and indie-music district. We serve classic K-BBQ dishes that hold onto the original taste and soul of Korean culture.
Premium cuts cooked over charcoal, hearty soups, banchan, and specialty plates paired with soju and beer — a classic ambience built for an unforgettable night.
The perfect snack to ketchup with your snack buds and family. Fritato serves a variety of potatoes with different condiments and toppings, built for the mass market at fun, affordable prices.
Every batch is prepared with a high commitment to taste and quality, continuously innovating new menus that make it a go-to choice for a quick snack or a full meal.
Born from one founder's longing for a proper New York slice that Jakarta didn't yet have, Pizza Head was formed to bring that style to as many people as possible.
Our signature is a large pan pizza measuring 56cm across, backed by constant menu innovation and product development as we grow across five cities.
Have questions about our restaurants or a collaboration opportunity in mind? Reach out — we'd love to hear from you.